The Hawai‘i Tourism Authority (HTA), the state’s tourism agency,
today announced the selection of a.link LLC as its marketing contractor
for Japan.
As HTA’s Japan marketing contractor, a.link LLC will be responsible
for developing and implementing an integrated marketing plan in Japan
targeting both leisure and business travelers. A.link replaces JCompass,
who was the founding management company of HTA’s Hawaii Tourism Japan
office.
According to the HTA, a.link LLC was formed solely to facilitate the
needs of the state concerning Japan-Hawaii tourism. The core members of
the team, which include President/Project Manager Eric Takahata,
president/project manager; Mitsue Varley, vice president of marketing
and public relations; and Toshiyuki Saegusa, vice president of sales.
Together the team at a.link represents more than 60 years of experience
in various sectors of Japan-Hawaii Tourism.
“Japan is a mature market with a long relationship with Hawaii and in
order to continue to grow and strengthen that relationship, we must
develop new strategies and tactics to meet the changing needs of the
visitor from Japan,” said Mike McCartney, HTA president and CEO, in a
statement today. “To accomplish this, one of the goals of the RFP
process was to develop a more integrated strategy which would strengthen
our alliances with our industry partners, both in Japan and Hawaii.”
“a.link LLC has a solid level of knowledge of Hawaii as a
destination, extensive experience in the visitor industry, both here and
in Japan, and strong relationships with numerous industry segments such
as entertainment, sports, airlines and meetings and conventions. This,
along with their understanding and appreciation of our community and
culture, will create a stronger, more integrated approach to our
marketing programs, and greatly assist in HTA’s efforts to leverage
state tourism assets.”
“The world has changed and other destinations are becoming more
aggressive. To better compete in the global marketplace, Hawaii must be
more creative in our sales and marketing efforts. We are confident that
a.link LLC has the right combination of expertise, knowledge, creativity
and strategic approach,” said McCartney.
“We want to thank JCompass for all that they have done over the years
to support our marketing efforts in Japan. During their tenure, they
helped reposition Hawai‘i and were very successful at maintaining our
market share, especially during some very difficult economic times,”
said McCartney. “JCompass created a solid foundation that will help
ensure our continued success in the Japan market.”
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Wednesday, September 28, 2011
Hawaii Tourism Authority Selects Japan Marketing Contractor
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